Acquired
2020

Headquarters
Germany

Sector
Technology Hardware

Footprint
North America, Europe, Middle East, Asia Pacific

Feel the difference

Cherry is the world’s leading global manufacturer of high precision keyboard switch technology for gaming and professional use computing peripheral products. Cherry designs and manufactures premium mechanical switches for keyboards, branded gaming peripherals, computer input devices (including mice and headsets), and products for security, point of sale and e-Health applications. Headquartered in Germany, Cherry operates across a global footprint of state-of-the-art manufacturing facilities and corporate offices in Europe, Asia, and the U.S.

Founded in the U.S. in 1953, Cherry pioneered the mechanical keyboard switch. The company’s CHERRY MX switches are considered the industry gold standard in keyboard switch technology. The Cherry brand is used by a diverse customer base worldwide, including gaming professionals and enthusiasts, and corporations and governments in the defense, healthcare, finance and retail sectors. Cherry’s products are engineered to maximize performance, ergonomics, durability and precision, and the brand has a reputation for German quality, performance and reliability.

An innovation leader in its industry, Cherry retains the German Blue Angel ecolabel for environmentally friendly product design.